HITRANS wish to commission a marketing consultant to develop and implement a marketing campaign for an electric bus service to be operated in Moray. This service forms part of a European INTERREG North Sea Region project titled Green Passenger Transport in Rural Areas (G-PaTRA). A new scheduled bus service is to be introduced serving parts of rural Moray which currently have no access to regular bus services. The service will operate from Aberlour to Forres via Knockando, offering both commuter and social links currently unavailable. The scope of the project is to test the efficiency and reliability of an electric vehicle in a challenging rural environment, promoting a carbon neutral alternative to the motor car on this corridor.
Full details of the tender can be found here.